Top Rated Optometrists in Nebraska

Heartland Optical has a long and rich tradition in Lincoln, Nebraska. Throughout the years, we have honed our focus and been fortunate to grow a team that shares a passion for crafting a unique patient experience.

Schedule Now

Our Locations

A 20/20 Focus

what we do

Our commitment is to deliver superior patient care through comprehensive eye exams, on-site lens creation in our state of the art laboratory, and a staff of opticians with over 150 years of combined experience.

Shop With Us

We’ll help you find your perfect pair

Eye Exams

Which is better? One or Two?

Our Story

What makes us unique

Promotions

Our current offerings

See the Difference

Experience Heartland Optical

Schedule Your Appointment

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus quis orci in lorem faucibus sodales. Morbi vitae purus egestas, cursus nunc ut, aliquam enim. Ut sit amet pharetra odio. Aenean pellentesque odio at laoreet pretium. Nulla dapibus rutrum rhoncus.

View Our Brands

The Latest Articles

Why Do My Eyes Hurt?

Understanding common causes and when to see an eye doctor. Eye pain can be anything from mildly annoying to deeply uncomfortable—and it can come from a variety of sources. Most of the time, it isn’t a sign of a serious condition, but because your eyes are delicate, it’s worth paying attention...

Aug 11, 2025 | 3 min read

Can a Contact Lens Get Stuck Behind My Eye?

If you’ve ever worn contact lenses (especially as a beginner) you’ve probably had that sudden panic: Wait... can this thing slip behind my eye and disappear forever? Short answer? No, a contact lens cannot get stuck behind your eye. It might feel like it sometimes, but anatomically, that’s just...

Jul 22, 2025 | 2 min read

01

Get Eyes on Our
Current Promotions

Get Your Eyes on Our Promotions

Learn More

Schedule Your Eye Exam Today

Experience Heartland Optical

At Heartland Optical, our team genuinely cares about our patients and strives to provide the best care in the region. If you need to schedule an appointment, or you are looking for our location information, please click the button below.

Schedule Your Appointment