About Us

Heartland Optical Buying Group, Ltd., is a corporation formed in 1981.  Located in Lincoln, Nebraska, a city with honest, warm, friendly, good people.  Presently the majority of our members are located in the Midwest, but we do have members in other states as well.

Heartland is customer service driven, affording our members the very best possible service.  Your questions and problems are answered promptly, in a friendly manner and someone is always glad to help.  As a service to our members, a monthly newsletter is published to keep members informed of changes and news from suppliers. 

Heartland Optical Buying Group, Ltd. is financially sound and has an excellent credit rating.   

The buying group also has an excellent computer system and a programmer.  This allows us to adapt to any companies billing structure.  Programming is an ongoing project, as the suppliers change their programs frequently. 

Heartland is only a billing office and does not stock any product.  The buying group member orders from the supplier using an assigned ship-to number with the billing sent to the buying group for payment.  Heartland consolidates all invoices into one statement so the members need to write only one check for payment.

All credit policies follow the terms set up by each supplier.  All returns are sent back to the supplier from which they were ordered.

Heartland Optical has all the major suppliers available for members use and all the good discounts they give.  Suppliers are added all year long, some are member requested and some are approached by the buying group and added.



Contact Information


By Telephone: 800-793-2518

By Fax: 402-476-2961

By Mail:

1012 North 27th Street
Lincoln, Nebraska  68503

By E-mail: marion@heartlandoptical.com